Graduate Selection and Training
Commenting on the success of the campaign, Michael Philips, Distribution Director at MetLife UK said "Whilst our strategy has been to recruit graduates with little or no financial services experience their enthusiasm and willingness to learn and succeed is highly encouraging."
MetLife began in 1868 in the USA, and has since become one of the nation's largest life insurers. The company's long term goal is to become the recognised leader in financial services throughout the world.
To achieve this goal, MetLife established operations in the UK and Ireland as part of its European expansion, in order to promote its financial product range through IFAs.
Ahead of the launch of the market leading Retirement Portfolio personal pension in 2008, MetLife recognised the need to increase their sales force, and began to consider options for the recruitment and training of new sales people. Candidates would need to possess a high level of credibility, essential for advising clients in a highly competitive and mature market, but also have the qualities inherent in professional salespeople.
The company quickly discovered that the availability of qualified - and quality - salespeople was much smaller than initially anticipated, with few applicants hitting the mark. As an alternative to experienced sales people, MetLife realised that sourcing graduate calibre candidates and developing them internally offered more control over development of sales talent. Candidates would be recruited not on experience but on their potential.
With this new recruitment model in place, MetLife began to explore the possibility of partnering with an organisation capable of not only attracting and selecting the right calibre of candidate, but one that could also help develop these new recruits through sales training.
MetLife chose Metamorphose International due to the organisation's unique selection and training programme that incorporates a thorough attraction, assessment and development process.
Metamorphose was able to attract high calibre candidates, screening out all but the best applicants through a comprehensive assessment campaign that included telephone and face to face interviews, group exercises and presentation skills. For successfully placed candidates, Metamorphose complemented MetLife's internal induction training programme, and fully funded CFP qualification with its own intensive, ISMM endorsed sales training as well as a year of one to one coaching support to ensure their success. Consequently the new recruits were put ahead of the curve by being both fully CFP qualified and accredited with a Metamorphose Diploma in Sales.
Since the campaign began, Metamorphose has helped grow the MetLife sales force dramatically, with a current total of 10 meta-graduates working for the MetLife Europe Limited division.
Commenting on the success of the campaign, Michael Philips, Distribution Director at MetLife UK said:
"Whilst our strategy has been to recruit graduates with little or no financial services experience their enthusiasm and willingness to learn and succeed is highly encouraging. They have created a great addition to our existing experienced sales team and I look forward to seeing them progress over the coming months."
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